4. Engagement: You continue to nurture customers after they purchase social media interactions.
5. Advocacy: Happy customers become your biggest promoters. They start recommending your brand to their network and sharing on social media.
The thing is, the customer journey isn’t as linear as the funnel high school coaches email list above. Leads may drop off or bounce around within the funnel. They may revisit your site and interact multiple times before converting, sometimes even through a different channel than where they started.
More about each stage of the social selling funnel in the next section.
5 Stages of the Social Media Sales Funnel
Each stage of the social media sales funnel is designed to gradually nurture a user from discovering your brand to becoming a loyal customer.
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