• The meta description provides a concise summary of the page’s content. It is displayed below the title in search results and designed to entice visitors to click through.
Tools like ScreamingFrog can help identify missing, duplicate or graphic design email list unoptimized titles and descriptions during SEO audits so that you can revise and optimize them for better performance.
screaming frog meta data
Source: Neil Patel
Another thing to remember: Google often rewrites meta titles and descriptions, meaning you miss the chance to highlight important keywords or selling points if your meta descriptions are neglected.
To avoid this, follow Google’s best practices for title tags and meta descriptions to ensure your content is optimized and more likely to be displayed as intended.
16. Find Missed Backlink Opportunities