Write In An Appropriate Tone
Posted: Sat Dec 07, 2024 10:16 am
he way you write your emails should reflect your brand and resonate with your target audience. Finding the right tone takes practice but it is worth it. Here are 4 strategies you can do:
Consider your niche: Are you selling high-end jewelry or funny pet costumes? The tone should match the product.
Remember your brand personality: Are you professional and serious? Fun and quirky? Let your brand shine through in your writing style.
Center around your campaign goals: Are you promoting a sale? Educating about a new product? Adjust your tone to fit the purpose of the email.
Know your audience: Are they young and trendy, or professional and established? Millennials respond better to a casual and playful tone while business professionals prefer a more formal approach.
Some niches naturally lean to a specific tone. For instance, this wholesale distributor of norway telemarketing chemicals and ingredients deals with B2B communication. So they would adopt a professional and informative tone.
They can’t just say:
“Hey there! We’ve got some awesome bulk ascorbic acid for you. Let’s chat about sustainable sourcing!”.
The better approach for their niche would be:
“Our wholesale distributorship offers high-quality bulk ascorbic acid with a focus on sustainable sourcing. Reach out for more information.”
Their emails would focus on reliability, product quality, and technical specifications. Humor or informality wouldn’t be appropriate when discussing bulk ascorbic acid or the importance of sustainable sourcing practices.
On the other hand, this online skills-learning platform targets individuals – tech professionals, career changers, and those looking to advance in tech roles. Its tone could be informative and sometimes motivational. The business can rely on a more casual and approachable style and use success stories or community aspects to connect with learners.
However, even within similar niches, you should understand your brand personality and target audience. A playful tone might work for a children’s clothing brand while a more sophisticated tone connects better with parents making the purchase.
7. Keep Your Emails Concise & To The Point
People are busy, get straight to the point. If you have more to share, link to a relevant blog post or landing page where subscribers can find information. Here’s how to keep your emails concise:
Don’t try to cram too much information into one email. It is best to keep it under 200 words.
Tell subscribers what you want them to do early on in the email.
Use bullet points and short paragraphs to break up text and make it easy to scan.
Each email should have a clear purpose, whether it is promoting a sale, sharing valuable content, or reminding someone about an abandoned cart.
8. Use Preheaders To Give Subscribers A Preview Of Your Email Content
Email Marketing Best Practices - Preheaders
The preheader is that short snippet of text displayed next to the subject line in some email clients. Here’s how to use preheaders effectively:
Create a sense of urgency. Encourage them to open the email and learn more.
Summarize your email’s main benefit. Briefly hint at what subscribers can expect inside.
Keep it short, around 50 characters or less, and avoid using all caps or spammy language.
The preheader and subject line should work together to create a clear and concise message.
This strategy may not be as crucial for all niches. For example, an impulse purchase like clothing will not benefit as much from preheaders with detailed information. A subject line and image that grabs attention is more suitable.
Consider your niche: Are you selling high-end jewelry or funny pet costumes? The tone should match the product.
Remember your brand personality: Are you professional and serious? Fun and quirky? Let your brand shine through in your writing style.
Center around your campaign goals: Are you promoting a sale? Educating about a new product? Adjust your tone to fit the purpose of the email.
Know your audience: Are they young and trendy, or professional and established? Millennials respond better to a casual and playful tone while business professionals prefer a more formal approach.
Some niches naturally lean to a specific tone. For instance, this wholesale distributor of norway telemarketing chemicals and ingredients deals with B2B communication. So they would adopt a professional and informative tone.
They can’t just say:
“Hey there! We’ve got some awesome bulk ascorbic acid for you. Let’s chat about sustainable sourcing!”.
The better approach for their niche would be:
“Our wholesale distributorship offers high-quality bulk ascorbic acid with a focus on sustainable sourcing. Reach out for more information.”
Their emails would focus on reliability, product quality, and technical specifications. Humor or informality wouldn’t be appropriate when discussing bulk ascorbic acid or the importance of sustainable sourcing practices.
On the other hand, this online skills-learning platform targets individuals – tech professionals, career changers, and those looking to advance in tech roles. Its tone could be informative and sometimes motivational. The business can rely on a more casual and approachable style and use success stories or community aspects to connect with learners.
However, even within similar niches, you should understand your brand personality and target audience. A playful tone might work for a children’s clothing brand while a more sophisticated tone connects better with parents making the purchase.
7. Keep Your Emails Concise & To The Point
People are busy, get straight to the point. If you have more to share, link to a relevant blog post or landing page where subscribers can find information. Here’s how to keep your emails concise:
Don’t try to cram too much information into one email. It is best to keep it under 200 words.
Tell subscribers what you want them to do early on in the email.
Use bullet points and short paragraphs to break up text and make it easy to scan.
Each email should have a clear purpose, whether it is promoting a sale, sharing valuable content, or reminding someone about an abandoned cart.
8. Use Preheaders To Give Subscribers A Preview Of Your Email Content
Email Marketing Best Practices - Preheaders
The preheader is that short snippet of text displayed next to the subject line in some email clients. Here’s how to use preheaders effectively:
Create a sense of urgency. Encourage them to open the email and learn more.
Summarize your email’s main benefit. Briefly hint at what subscribers can expect inside.
Keep it short, around 50 characters or less, and avoid using all caps or spammy language.
The preheader and subject line should work together to create a clear and concise message.
This strategy may not be as crucial for all niches. For example, an impulse purchase like clothing will not benefit as much from preheaders with detailed information. A subject line and image that grabs attention is more suitable.