Set a budget for your digital marketing
Posted: Sun Apr 20, 2025 9:28 am
Often, when we approach the issue of digital marketing for small businesses, we come across the obstacle of limited budget, a common issue among small businesses.
It is a mistake to think that promoting a small business online requires a ton of money. It is not free, but it is possible to create a good digital marketing strategy for small businesses on a low budget.
The important thing is to allocate these resources to channels that offer the best cost/benefit ratio, such as creating a good content marketing strategy through articles published on the company's blog.
If you optimize this brazil mobile database content, applying SEO – Search Engine Optimization techniques , you can achieve prominent positions on Google's answer pages and thus attract good traffic to your website.
The investment in digital marketing for small businesses doesn't need to be large, but you need to quantify it so you don't fall into the trap of running out of financial breath just when you need to invest in paid traffic, for example.
3 – Put your company on Google My Business
With each passing day, consumers tend to search online before deciding where to make their purchase offline. This trend has been gaining ground as smartphones have become part of people's daily lives.
A great digital marketing strategy for small businesses that have a physical location is to register with Google My Business , one of Google's many tools for small businesses .
This is a free tool from Google, which aims to help small businesses achieve good exposure in local searches, right at the top of search pages and also on Google Maps .
It is a mistake to think that promoting a small business online requires a ton of money. It is not free, but it is possible to create a good digital marketing strategy for small businesses on a low budget.
The important thing is to allocate these resources to channels that offer the best cost/benefit ratio, such as creating a good content marketing strategy through articles published on the company's blog.
If you optimize this brazil mobile database content, applying SEO – Search Engine Optimization techniques , you can achieve prominent positions on Google's answer pages and thus attract good traffic to your website.
The investment in digital marketing for small businesses doesn't need to be large, but you need to quantify it so you don't fall into the trap of running out of financial breath just when you need to invest in paid traffic, for example.
3 – Put your company on Google My Business
With each passing day, consumers tend to search online before deciding where to make their purchase offline. This trend has been gaining ground as smartphones have become part of people's daily lives.
A great digital marketing strategy for small businesses that have a physical location is to register with Google My Business , one of Google's many tools for small businesses .
This is a free tool from Google, which aims to help small businesses achieve good exposure in local searches, right at the top of search pages and also on Google Maps .