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Since B2B online procurement platforms have a greater influence among potential buyers, they can reduce the search efforts of potential buyers and create opportunities for establishing lasting international business partnerships .

In addition, these platforms often offer sales management tools, such as targeted marketing services or integrated ordering and payment systems.

In addition, B2B online procurement platforms can also provide you belgium phone number lead with higher visibility and better SEO on the Internet, which can greatly increase the traffic to your product pages and thus increase online sales.

II. Benefits of Professional B2B Online Procurement Platforms Under the Microscope A. Targeting qualified buyers
Specialized sourcing platforms are specialized in specific industries, bringing together buyers and sellers with similar interests and needs. Once you join this type of online sourcing platform, you can immediately connect with qualified buyers . These potential customers will already have a certain level of interest in the product category you offer. Essentially, they are more receptive to your products . Therefore, you can count on an already committed audience composed of buyers who are specifically looking for the products you sell .

According to a recent study by eMarketer, more than 75% of B2B sellers have significantly increased their sales by choosing a specialized online purchasing platform . the importance of specialization in locking in buyers.