What is Structural SEO and How Does it Work in 2024

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Structural SEO brings together a set of Search Engine Optimization techniques , applied to the structure of a website, which aim to position the website and its pages in prominent positions on the response pages of major search engines, such as Google, Bing and others.

SEO work consists of using a series of techniques and strategies, which are applicable to the different dimensions of a website, blog or online store, seeking greater exposure in search tools.

In the case of Structural SEO , we work with a set of techniques that are applied to the structure of the website itself, so that together with other search dimensions, we can guarantee the findability of your pages and their prominence in the response pages of the major search engines.

Understanding what guatemala mobile database Structural SEO is, its importance and the impact it has on other dimensions of the website optimization process is a basic condition for you to be successful in this area.

In this article, we will show you what Structural SEO is, its importance for the SEO process as a whole, and some of the main points to be observed when starting to prepare the structure for website optimization.

Structural SEO in the context of the four dimensions of SEO
How important is Structural SEO?
How to do Structural SEO work on your website

Structural SEO in the context of the four dimensions of SEO
So that you can better understand what Structural SEO is, and contextualize it in the website optimization process, it is important to show the different dimensions of SEO.

SEO work is developed in four distinct stages, each of which is responsible for one of the basic aspects of the process of optimizing websites for search engines:

Structural SEO – SEO techniques applied to the structure of a website, blog or online store to make it stand out on search engine response pages;
On Page SEO – SEO techniques applied individually to each of the website’s pages to position them at the top of search engine response pages – see details ;
Off Page SEO – SEO strategies that aim to generate backlinks to a website’s pages and thus highlight them on search engine response pages – see details ;
SEO On SERP – SEO techniques that aim to highlight the listing of your pages in Google SERPs, through special snippets of greater attractiveness and visibility – see details .
In the case of Structural SEO, our efforts will focus on applying optimization techniques to the website's structure itself, that is, the foundation that will serve as the basis for the other SEO stages.