How to build an email list from scratch (email marketing tutorial)set up a pre-launch pagealthough real product validation requires paying customers, an engaged email list full of potential customers is a close second.Set up a basic united kingdom phone number library landing page on your domain that invites visitors to stay informed by entering their email address. Don’t beg—write copy that describes what’s exciting about your upcoming product and offer strong incentives for early adopters where it makes sense (e.G., early-bird customers get % off on launch day).

Collect emails from sales and customer accountscustomer accounts are valuable to businesses because they require shoppers to share relevant information—including their email address. They also make purchasing history easier to track.Provide the option to create an account after a customer’s first order has been placed. If you’re using shopify, customer accounts are optional, and you can send customers direct invitations encouraging them to activate an account after they’ve completed a purchase.Place opt-in forms across your siteto grow your list, you need to ask people directly to sign up.