20 Proven Email Marketing Best Practices That Convert
Posted: Sat Dec 07, 2024 10:11 am
Email marketing is still a powerful tool if you know how to use it right. But between social media notifications and never-ending news updates, it is hard to grab someone’s attention, let alone get them to act on your emails. So how do you write emails that connect with people and get them to say “yes”?
It is simple: stick to email marketing best practices.
Intrigued? We thought so. In this article, we will discuss 20 email marketing strategies norway telemarketing that get results. We are talking about emails that people actually want to open, read, and – most importantly – take action on.
20 Email Marketing Best Practices For Better Engagement & Conversions
Each strategy comes with sub-steps, make sure you fully understand how to execute it to get the ideal results.
1. Build Your Email List With Permission (Double Opt-In)
Email Marketing Best Practices - Double Opt-In
Double opt-in might sound obvious but you need it for a successful email marketing strategy. You want engaged subscribers, not a random list of email addresses.
Here’s how it works:
When someone signs up for your list, they will receive a confirmation email. This email asks them to verify their subscription by clicking a link. This extra step ensures they actually want your emails and minimizes fake or inactive addresses.
In some regions, like the European Union with GDPR, double opt-in is required by law.
People who confirm their subscription are more likely to open and click through your email campaign.
Fewer inactive addresses mean fewer bounces which helps keep your sender reputation healthy.
2. Send A Welcome Email To New Subscribers
A welcome email is an ideal opportunity to make a great first impression to turn them into loyal fans who open and engage with your email marketing campaigns. Here’s what to include:
A warm personalized media greeting and thank them for subscribing.
Highlight your best content or special offers.
Include clear and easy ways to contact you or update their preferences.
Briefly explain what kind of emails they can expect from you (e.g., weekly newsletters, exclusive discounts).
3. Avoid Using A No-Reply Email Address
How welcoming does a “no-reply” address feel? Not very.
It creates a one-way street of communication which isn’t ideal for building relationships. Subscribers might have questions or want to learn more. Having a reply-to address opens a channel for conversation.
Also, some email providers can flag no-reply email addresses as spam. A real address helps ensure your email campaigns reach inboxes. Dedicate a specific email address for marketing inquiries. This keeps things organized and lets you track and respond to subscriber messages.
4. Incorporate Multimedia Elements
It is simple: stick to email marketing best practices.
Intrigued? We thought so. In this article, we will discuss 20 email marketing strategies norway telemarketing that get results. We are talking about emails that people actually want to open, read, and – most importantly – take action on.
20 Email Marketing Best Practices For Better Engagement & Conversions
Each strategy comes with sub-steps, make sure you fully understand how to execute it to get the ideal results.
1. Build Your Email List With Permission (Double Opt-In)
Email Marketing Best Practices - Double Opt-In
Double opt-in might sound obvious but you need it for a successful email marketing strategy. You want engaged subscribers, not a random list of email addresses.
Here’s how it works:
When someone signs up for your list, they will receive a confirmation email. This email asks them to verify their subscription by clicking a link. This extra step ensures they actually want your emails and minimizes fake or inactive addresses.
In some regions, like the European Union with GDPR, double opt-in is required by law.
People who confirm their subscription are more likely to open and click through your email campaign.
Fewer inactive addresses mean fewer bounces which helps keep your sender reputation healthy.
2. Send A Welcome Email To New Subscribers
A welcome email is an ideal opportunity to make a great first impression to turn them into loyal fans who open and engage with your email marketing campaigns. Here’s what to include:
A warm personalized media greeting and thank them for subscribing.
Highlight your best content or special offers.
Include clear and easy ways to contact you or update their preferences.
Briefly explain what kind of emails they can expect from you (e.g., weekly newsletters, exclusive discounts).
3. Avoid Using A No-Reply Email Address
How welcoming does a “no-reply” address feel? Not very.
It creates a one-way street of communication which isn’t ideal for building relationships. Subscribers might have questions or want to learn more. Having a reply-to address opens a channel for conversation.
Also, some email providers can flag no-reply email addresses as spam. A real address helps ensure your email campaigns reach inboxes. Dedicate a specific email address for marketing inquiries. This keeps things organized and lets you track and respond to subscriber messages.
4. Incorporate Multimedia Elements