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Posted: Sat Apr 19, 2025 5:42 am
It's easy to get caught up in star ratings, but effective feedback is much more than that. The value for potential customers lies in real experiences. A feedback culture enhances the benefit of seeing how other customers solved similar problems and deciding whether to follow their lead.
For example, when searching on Google Maps, potential customers can find a business based solely on feedback. A search for "best places to work" shows coworking spaces and cafes that users have reviewed using the keyword "place to work."
The review might say something like, “Starbucks has free Wi-Fi, plenty of power outlets, and is a great place to get some work done.” Google Maps users searching for this specific service now know that Starbucks has everything they need. This type of constructive feedback, using different keywords, is just as critical as a five-star rating.
What is Brand Positioning: The Definitive Guide with 4 Examples
Understanding Google Reviews
Google reviews help customers in their selection process employment database among local businesses by providing valuable information.
Customer experience appears next to the business profile on Google Maps and Google Search. Any business actively receiving feedback with at least one review receives a star rating, assigned between one and five. The number of reviews appears in parentheses next to the star rating.
Google Reviews
There are three tabs with customer information: overview, reviews, and about. Open the “reviews” tab to see a breakdown of ratings (from one to five stars), individual customer reviews, and the keywords mentioned.
Potential customers can search all customer reviews for keywords to find specific information. For example, the keyword “work” brings up a review stating that the cafe is “not a good place to work due to poor lighting.”
The review can also include photos. Real-life images of your products or services, and even your business's location, are especially important in your potential customer selection process.
For example, when searching on Google Maps, potential customers can find a business based solely on feedback. A search for "best places to work" shows coworking spaces and cafes that users have reviewed using the keyword "place to work."
The review might say something like, “Starbucks has free Wi-Fi, plenty of power outlets, and is a great place to get some work done.” Google Maps users searching for this specific service now know that Starbucks has everything they need. This type of constructive feedback, using different keywords, is just as critical as a five-star rating.
What is Brand Positioning: The Definitive Guide with 4 Examples
Understanding Google Reviews
Google reviews help customers in their selection process employment database among local businesses by providing valuable information.
Customer experience appears next to the business profile on Google Maps and Google Search. Any business actively receiving feedback with at least one review receives a star rating, assigned between one and five. The number of reviews appears in parentheses next to the star rating.
Google Reviews
There are three tabs with customer information: overview, reviews, and about. Open the “reviews” tab to see a breakdown of ratings (from one to five stars), individual customer reviews, and the keywords mentioned.
Potential customers can search all customer reviews for keywords to find specific information. For example, the keyword “work” brings up a review stating that the cafe is “not a good place to work due to poor lighting.”
The review can also include photos. Real-life images of your products or services, and even your business's location, are especially important in your potential customer selection process.