Generative AI and how to harness its full potential
Posted: Sat Apr 19, 2025 5:22 am
Generative artificial intelligence (or generative AI) emerged over 50 years ago, with the introduction of the first chatbots .
The popularity of the technology has increased due to substantial improvements in large-scale language models (LLMs), which can now produce engaging and authentic content quickly.
With generative AI being incorporated into so many applications in different ways today, you may be wondering what the benefits are for your business.
In this article, you'll learn how generative AI works, how it can strengthen your business, and which tools to try first. We'll also cover some best practices related to using generative AI to help you get started.
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What is generative AI and how does it work?
Generative AI is a type of artificial intelligence capable of creating content (such as images, text, and even musical compositions) similar to the examples it is trained on.
Generative AI tools analyze patterns and features in large real-world data sets (e.g., websites) to generate similar content using machine learning models.
In addition to neural networks, generative AI also uses techniques such as generative adversarial networks (GANs), variational autoencoders (VAEs), and transformer models (e.g., pre-trained generative transformers or GPTs).
Each of them has different approaches and advantages, but they all share an important ability that makes them useful for businesses: generating new content autonomously.
The popularity of the technology has increased due to substantial improvements in large-scale language models (LLMs), which can now produce engaging and authentic content quickly.
With generative AI being incorporated into so many applications in different ways today, you may be wondering what the benefits are for your business.
In this article, you'll learn how generative AI works, how it can strengthen your business, and which tools to try first. We'll also cover some best practices related to using generative AI to help you get started.
Download your Sales and Marketing Strategy Guide
Boost your business with our step-by-step guide (and template) for ios database creating a strategy that combines sales and marketing.
Work email
I want the E-book
Your data is processed in accordance with our privacy notice . You can unsubscribe at any time.
What is generative AI and how does it work?
Generative AI is a type of artificial intelligence capable of creating content (such as images, text, and even musical compositions) similar to the examples it is trained on.
Generative AI tools analyze patterns and features in large real-world data sets (e.g., websites) to generate similar content using machine learning models.
In addition to neural networks, generative AI also uses techniques such as generative adversarial networks (GANs), variational autoencoders (VAEs), and transformer models (e.g., pre-trained generative transformers or GPTs).
Each of them has different approaches and advantages, but they all share an important ability that makes them useful for businesses: generating new content autonomously.