Improve your positioning with new keywords
Posted: Sat Apr 19, 2025 4:44 am
In many cases, our URLs have parameters. With URL Parameters , we can tell Google what these parameters mean. You can tell Google what they are with the Add Parameter option , but it will list them by default if it has already crawled your website. You can edit them by clicking Edit .
6. Structured data tool
Structured data is HTML code that Google knows how to interpret and is key to many SEO strategies for achieving better rankings and greater visibility. This Search Console tool gives us the option to check if a specific page already has structured data markup and see if it's inserted correctly. We can verify that our code is correctly implemented and, in turn, see how our competitors have implemented it.
7. Inspect your URLs like Google itself
With URL Inspection, the new version of " Fetch as Google ," we can more easily access more data, such as source code, request indexing, last usa mobile database crawl date, etc. We also have the option to test the published URL, if it is not indexed, to see if it exists or has any problems.
8. Review the coverage section
This section details indexing issues and errors on our website.
Search Console coverage
The graph below shows how Google detects duplicate content and excludes it from search results. This can be seen by the decrease in validated pages, while the number of excluded pages increases by the same amount.
9. Include your Sitemap
The Sitemap Submission section is also included in the new version of Search Console, although it is slightly different from the old version.
Yes, we can submit Sitempas, but it doesn't show us a graph with the number of URLs submitted and indexed. Instead, it directs us to the Coverage section .
It continues to show us information about sitemap errors, as well as the submission date and the last crawl by GoogleBot.
submit sitemap google search console
10. Review the Mobile Usability section
It's quite similar to the Coverage section , which shows pages that contain mobile usability errors. Pages are grouped by notification, depending on the error or whether everything is correct. If, after accessing one of these groups, we click on a URL, we'll also be presented with the option to run a test in Google's mobile optimization test. The AMP section is very similar to this one.
Often, when we create an article, we can see in Search Console that it ranks for quite a few keywords , some of which may be related words that don't appear in the text. We can quickly see this by filtering through the different URLs on our website and analyzing which keywords it ranks for , but on second and third pages. To improve this, we have two options:
By adding a small paragraph or modifying some parts of the text , we can help improve the rankings for these keywords, although it's always a good idea to use a tool to check if the keyword is being searched for. If we also add some links with the correct anchors, we can strengthen this keyword.
Create a new article for that keyword and link to it from the first one that was ranking.
Choosing between the first and second option depends on several factors. Always consider what is most appropriate for the user, that is, what they expect to find if they use that keyword.
6. Structured data tool
Structured data is HTML code that Google knows how to interpret and is key to many SEO strategies for achieving better rankings and greater visibility. This Search Console tool gives us the option to check if a specific page already has structured data markup and see if it's inserted correctly. We can verify that our code is correctly implemented and, in turn, see how our competitors have implemented it.
7. Inspect your URLs like Google itself
With URL Inspection, the new version of " Fetch as Google ," we can more easily access more data, such as source code, request indexing, last usa mobile database crawl date, etc. We also have the option to test the published URL, if it is not indexed, to see if it exists or has any problems.
8. Review the coverage section
This section details indexing issues and errors on our website.
Search Console coverage
The graph below shows how Google detects duplicate content and excludes it from search results. This can be seen by the decrease in validated pages, while the number of excluded pages increases by the same amount.
9. Include your Sitemap
The Sitemap Submission section is also included in the new version of Search Console, although it is slightly different from the old version.
Yes, we can submit Sitempas, but it doesn't show us a graph with the number of URLs submitted and indexed. Instead, it directs us to the Coverage section .
It continues to show us information about sitemap errors, as well as the submission date and the last crawl by GoogleBot.
submit sitemap google search console
10. Review the Mobile Usability section
It's quite similar to the Coverage section , which shows pages that contain mobile usability errors. Pages are grouped by notification, depending on the error or whether everything is correct. If, after accessing one of these groups, we click on a URL, we'll also be presented with the option to run a test in Google's mobile optimization test. The AMP section is very similar to this one.
Often, when we create an article, we can see in Search Console that it ranks for quite a few keywords , some of which may be related words that don't appear in the text. We can quickly see this by filtering through the different URLs on our website and analyzing which keywords it ranks for , but on second and third pages. To improve this, we have two options:
By adding a small paragraph or modifying some parts of the text , we can help improve the rankings for these keywords, although it's always a good idea to use a tool to check if the keyword is being searched for. If we also add some links with the correct anchors, we can strengthen this keyword.
Create a new article for that keyword and link to it from the first one that was ranking.
Choosing between the first and second option depends on several factors. Always consider what is most appropriate for the user, that is, what they expect to find if they use that keyword.