Personalization and digital adoption – the way forward
Posted: Sat Dec 07, 2024 10:03 am
As technology marches on at a seemingly unstoppable rate, many people, especially older generations such as boomers, and even to an extent millennials, can begin to get lost amongst a maze signposted with head-spinning technological innovations.
These innovations are designed, in theory, to make our lives easier. But you can rest assured that they will also turn a profit for their inventors, otherwise we’d still be sitting in houses lit by candles relying on horses and carts for transport.
As a response to all this, people are often struggling to adopt new technologies. One solution is new zealand telemarketing for software publishers and commercial organizations to offer Digital Adoption Platforms (DAPs) – these are ‘inline’ assistants that assist users to understand the flow of user experience (UX) without the interjection of the help offered being too intrusive. One example is a platform called ‘WalkMe’ – it’s like having a friendly, knowledgeable colleague sitting at your shoulder but only offering assistance when required. These DAPs are extremely useful and we discuss their utility in a bit more detail further below.
An example of ground-breaking tech is the advent of personalized content presented to website visitors and smartphone users. It’s truly ingenious. For example, an image of a person’s dream car can appear on someone’s social media feed or even in an email, with the recipient’s name and a personal message embedded as a layer in the image, perhaps inviting them to a test drive.
This can be done ‘on the fly’ with smart coding, drawing upon cookies and other contextual data, such as information about the user’s location, device type, and time of day. And the point is that the picture of the car that appears, even on a static web page, will be different for whoever is viewing it.
A Land Rover fan might see a muddy 1975 Series Two SWB 90 in Farmer’s Green, whereas a muscle-car enthusiast could be offered a picture of a Ferrari California or a McLaren. But the website’s PHP and HTML code will remain unchanged for both instances.
It’s all very clever stuff, but some people find that they already suffer from information overload. As a result, there has been a cult following of people buying basic flip phones that can just receive texts and make calls. That makes for fewer distractions and potentially better mental health, but, by the flip side of that coin, basic phone users might also suffer from Fear of Missing Out (FOMO) of new innovations.
So what’s the way forward to keep potential customers attracted and involved whilst not making their experience feel too intrusive? First off, let’s take a look at how personalized content presentation works.
These innovations are designed, in theory, to make our lives easier. But you can rest assured that they will also turn a profit for their inventors, otherwise we’d still be sitting in houses lit by candles relying on horses and carts for transport.
As a response to all this, people are often struggling to adopt new technologies. One solution is new zealand telemarketing for software publishers and commercial organizations to offer Digital Adoption Platforms (DAPs) – these are ‘inline’ assistants that assist users to understand the flow of user experience (UX) without the interjection of the help offered being too intrusive. One example is a platform called ‘WalkMe’ – it’s like having a friendly, knowledgeable colleague sitting at your shoulder but only offering assistance when required. These DAPs are extremely useful and we discuss their utility in a bit more detail further below.
An example of ground-breaking tech is the advent of personalized content presented to website visitors and smartphone users. It’s truly ingenious. For example, an image of a person’s dream car can appear on someone’s social media feed or even in an email, with the recipient’s name and a personal message embedded as a layer in the image, perhaps inviting them to a test drive.
This can be done ‘on the fly’ with smart coding, drawing upon cookies and other contextual data, such as information about the user’s location, device type, and time of day. And the point is that the picture of the car that appears, even on a static web page, will be different for whoever is viewing it.
A Land Rover fan might see a muddy 1975 Series Two SWB 90 in Farmer’s Green, whereas a muscle-car enthusiast could be offered a picture of a Ferrari California or a McLaren. But the website’s PHP and HTML code will remain unchanged for both instances.
It’s all very clever stuff, but some people find that they already suffer from information overload. As a result, there has been a cult following of people buying basic flip phones that can just receive texts and make calls. That makes for fewer distractions and potentially better mental health, but, by the flip side of that coin, basic phone users might also suffer from Fear of Missing Out (FOMO) of new innovations.
So what’s the way forward to keep potential customers attracted and involved whilst not making their experience feel too intrusive? First off, let’s take a look at how personalized content presentation works.