More than a third of companies report increased revenue after implementing digital accessibility features
Posted: Sun Apr 06, 2025 8:56 am
This study examines the opportunities companies miss when they fail to implement accessibility. It highlights the economic benefits of an accessible website and provides concrete recommendations for companies.
In this article
Increased investment in digital accessibility is planned over the next 12 months
38% of companies report higher sales as a result of their efforts
How companies measure their success
54% use AI-driven solutions to improve digital accessibility
An investment that pays off
Implementing digital accessibility is not only a matter of social responsibility, but b2b email list also a smart business decision. By creating accessible websites, companies can reach a wider customer segment, including people with disabilities and older users. Accessibility features on websites generally lead to higher customer satisfaction, as the site is more intuitive to navigate and content is presented in a more comprehensive manner. Last but not least, an accessible website contributes to a positive brand image by demonstrating that the company values inclusion and social responsibility.
The benefits are undeniable. However, for companies, monetary goals ultimately matter most. In the first part of this study , we showed how many websites have already implemented accessibility features, what they are, and how companies are preparing for the Accessibility Improvement Act, which will come into force in 2025. In this second part, we examine the benefits companies can achieve by making their websites accessible. We analyze the extent to which investments in accessibility pay off, which metrics companies can use to measure the success of their efforts, and which software helps improve these measures.
For the two-part study, we surveyed 2,748 employees from 11 countries* at companies with a corporate website in the areas of e-commerce, website design/UX, IT, marketing, customer service, and support/sales. 250 study participants from Germany were surveyed, and this article focuses on their responses.
For the two-part study, we surveyed 2,748 employees from 11 countries* at companies with a corporate website in the areas of e-commerce, website design/UX, IT, marketing, customer service, and support/sales. 250 study participants from Germany were surveyed, and this article focuses on their responses.
In this article
Increased investment in digital accessibility is planned over the next 12 months
38% of companies report higher sales as a result of their efforts
How companies measure their success
54% use AI-driven solutions to improve digital accessibility
An investment that pays off
Implementing digital accessibility is not only a matter of social responsibility, but b2b email list also a smart business decision. By creating accessible websites, companies can reach a wider customer segment, including people with disabilities and older users. Accessibility features on websites generally lead to higher customer satisfaction, as the site is more intuitive to navigate and content is presented in a more comprehensive manner. Last but not least, an accessible website contributes to a positive brand image by demonstrating that the company values inclusion and social responsibility.
The benefits are undeniable. However, for companies, monetary goals ultimately matter most. In the first part of this study , we showed how many websites have already implemented accessibility features, what they are, and how companies are preparing for the Accessibility Improvement Act, which will come into force in 2025. In this second part, we examine the benefits companies can achieve by making their websites accessible. We analyze the extent to which investments in accessibility pay off, which metrics companies can use to measure the success of their efforts, and which software helps improve these measures.
For the two-part study, we surveyed 2,748 employees from 11 countries* at companies with a corporate website in the areas of e-commerce, website design/UX, IT, marketing, customer service, and support/sales. 250 study participants from Germany were surveyed, and this article focuses on their responses.
For the two-part study, we surveyed 2,748 employees from 11 countries* at companies with a corporate website in the areas of e-commerce, website design/UX, IT, marketing, customer service, and support/sales. 250 study participants from Germany were surveyed, and this article focuses on their responses.