Get your e-commerce ready for the holidays – it’s your last chance!?
Posted: Sat Dec 07, 2024 10:01 am
The 2022 holiday season looks rather uncertain compared to last year. The situation related to the pandemic seems to be completely stabilized, but it will not dictate shopping trends. It's all because of inflation, which affects everyone, not only in Poland. For the e-commerce industry, this can mean one thing: by introducing exceptionally attractive offers, it may be possible to achieve satisfactory sales results at the end of December. How to prepare your online store for Christmas 2022? Discover our methods!
Analysis of past years and current trends
Before you take action in your store, analyze previous holiday seasons. What did your customers buy most often from November to December? Which product categories and subpages in your store recorded the most views? There is a good chance that the same assortment will also be successful in 2022. Also analyze which sales and promotion channels have brought the highest return on investment in recent years . This is especially important if you do not have a large advertising budget and cannot afford to experiment.
Also check how spending was shaped country code +81,japan phone numbers in the context of the entire country. For this purpose, it is worth taking a look at the report by Deloitte " Christmas Shopping 2021 ". You will learn from it, among other things, how much Poles spent on gifts, food, and where and when they plan to do their Christmas shopping.
Online store owners fear that due to the economic situation, Poles will limit Christmas spending .
The pandemic has accustomed many people to a completely new shopping model. Even if we as a whole no longer feel as concerned about our health, many consumers will repeat the practices of previous years and choose online. This applies to decorations, gifts for loved ones, and even food.
Strategy
Armed with knowledge about your situation and that of your competitors, you can start planning your promotional strategy (October is the last call!). Considering the behavioral patterns of your consumers, prepare a plan for promotional activities . If you are sending physical products, time is not on your side. Then, mid-December is the cut-off date, when consumers are not afraid to order gifts online and there is the best chance that overworked courier companies will deliver on time. Which dates should interest you?
Analysis of past years and current trends
Before you take action in your store, analyze previous holiday seasons. What did your customers buy most often from November to December? Which product categories and subpages in your store recorded the most views? There is a good chance that the same assortment will also be successful in 2022. Also analyze which sales and promotion channels have brought the highest return on investment in recent years . This is especially important if you do not have a large advertising budget and cannot afford to experiment.
Also check how spending was shaped country code +81,japan phone numbers in the context of the entire country. For this purpose, it is worth taking a look at the report by Deloitte " Christmas Shopping 2021 ". You will learn from it, among other things, how much Poles spent on gifts, food, and where and when they plan to do their Christmas shopping.
Online store owners fear that due to the economic situation, Poles will limit Christmas spending .
The pandemic has accustomed many people to a completely new shopping model. Even if we as a whole no longer feel as concerned about our health, many consumers will repeat the practices of previous years and choose online. This applies to decorations, gifts for loved ones, and even food.
Strategy
Armed with knowledge about your situation and that of your competitors, you can start planning your promotional strategy (October is the last call!). Considering the behavioral patterns of your consumers, prepare a plan for promotional activities . If you are sending physical products, time is not on your side. Then, mid-December is the cut-off date, when consumers are not afraid to order gifts online and there is the best chance that overworked courier companies will deliver on time. Which dates should interest you?