Here’s a horrifying statistic: approximately 70% of shopping carts are abandoned (RIP
). That’s a lot of money you’re kissing goodbye. You can grow both your customer base and your frequency of purchase by setting up abandoned cart emails, which are highly effective in encouraging shoppers to complete their purchase.Here are some statistics I think you’ll like better: 45% of special lead abandoned cart emails are opened, 21% are clicked, and 50% of those clicks lead to a recovered purchase. Use these tips and tricks to create convincing abandoned cart emails and maximize your chances of a sale.
2. Increase your AOV with upsells and cross-sells
The goal of upsell and cross-sell emails is to entice customers to buy additional products. The big-picture goal? To increase your average order value. For instance, in the email below from Wildly Good, they offer a basic buy 2 get 1 free deal on socks, in hopes that this sweet bargain will be too good for customers to pass up, potentially increasing their order value from the price of one pair of socks to two:
