touches and distributes
Posted: Sun Apr 06, 2025 8:34 am
Multi-touch attribution assigns a specific value to multiple touchpoints. These are the most common multi-touch attribution models:
U-shaped - The U-shaped attribution model assigns 40% of the credit to the first and last the remaining 20% equally to the remaining touchpoints in between.
Linear - A linear attribution model assigns an equal percentage of credit to each touchpoint.
Time Decay - This attribution model assigns the majority of credit chinese overseas america data to the last touchpoint and assigns decreasing values to each preceding touchpoint.
If we go back to our software company example, the way a U-shaped multi-touch model would view the same customer journey is as follows:
Someone searches for "small business accounting" on Google and lands on your blog post about "How to Manage Your Accounts as a Small Business.
U-shaped - The U-shaped attribution model assigns 40% of the credit to the first and last the remaining 20% equally to the remaining touchpoints in between.
Linear - A linear attribution model assigns an equal percentage of credit to each touchpoint.
Time Decay - This attribution model assigns the majority of credit chinese overseas america data to the last touchpoint and assigns decreasing values to each preceding touchpoint.
If we go back to our software company example, the way a U-shaped multi-touch model would view the same customer journey is as follows:
Someone searches for "small business accounting" on Google and lands on your blog post about "How to Manage Your Accounts as a Small Business.