The Law of Personalization

[Aklima@444]

Don’t make the same offer to everybody
If you’re offering the same coupon to everyone on your site, you’re not going to get great results.

Instead you should create different offers based on where someone is in their buying journey.

This is why marketers talk about “personalization” so often. When you personalize the experience, you get better results.

For instance: someone that has something in their cart, or someone buy phone number list that’s bought from you in the past should get different offers than someone that’s visiting your website for the first time.

By the way, if you’re using Privy Convert you can create multiple campaigns, each focused on a different step in the buyer’s journey using Privy’s advanced targeting capabilities.

Law #5 – The Law of Buying Experience
Create a buying experience, not conversion points
Imagine walking into a grocery store and being offered a free sample. You take it. What a nice experience.