Digital Marketing Glossary: Complete Guide
Posted: Sat Apr 05, 2025 11:41 am
Growth Hacking, Stakeholders, Chatbot, CTA, CRM… What do these words and acronyms mean? Digital marketing has its own terms and it is normal to look at all the words we mentioned above and not understand them. That is why we created this marketing glossary . From it, you will understand all the technical terms used in digital marketing .
If you are ready to immerse yourself in the vocabulary of digital marketing , then stay with us and enjoy what we have prepared following the pillars of digital marketing:
How to put together a Plan
How to get more Traffic
What is Conversion?
Why have a good relationship
How to analyze Metrics
Testing and optimization
Digital Marketing Dictionary
1) How to set up a Plan
Brainstorming
Brainstorming consists of coming up with unfiltered ideas telegram data solutions, that is, any and all ideas that come to mind. These brainstorming sessions are usually held during planning meetings or during the process of creating a campaign.
An environment free from criticism encourages this brainstorming and it is worth remembering that the greater the volume of ideas, the better it is for the team and then it is just a matter of selecting or combining the best ideas that emerge.
Persona
A persona is nothing more than the profile of your company's ideal customer. A persona is created to help you understand your customers' behavior and habits in order to take more assertive actions.
Persona is different from target audience. The former is more specific and deals with a person's habits and characteristics, while the latter is more comprehensive and does not provide as much information as the former.
Digital Positioning
This term refers to your company's presence in the digital environment. This positioning work should be done through your company's visual identity, content marketing , social media, SEO (we'll talk about it below), Google Ads, newsletters, among others.
Stakeholders
Stakeholders go beyond the target audience; they define a group of people who exert influence over the progress of a company. Examples of stakeholders are: consumers, unions, competitors, etc.
2) How to get more Traffic
Lead
A lead is a company or someone with the potential to become a future customer. Typically, a lead shows interest by filling out a form to receive some material you have produced, or by subscribing to a newsletter.
The moment a lead shows interest, they become part of the sales funnel . In this process, your sales team will take action to move towards closing the deal.
Omnichannel
The prefix “omni” means all, and “channel” means channel. So, omnichannel is the connection between all of the company’s channels and follows a trend of the consumer who is connected to different channels all the time.
An example of this strategy is the Guide Shop trend. These places allow customers to visit the space, try out the product and then make the purchase and have it delivered to their home.
Paid Media
Paid media is also part of a marketing strategy and is the practice of boosting ads for a period of time with the aim of increasing reach and thus making more people come into contact with your company.
If you are ready to immerse yourself in the vocabulary of digital marketing , then stay with us and enjoy what we have prepared following the pillars of digital marketing:
How to put together a Plan
How to get more Traffic
What is Conversion?
Why have a good relationship
How to analyze Metrics
Testing and optimization
Digital Marketing Dictionary
1) How to set up a Plan
Brainstorming
Brainstorming consists of coming up with unfiltered ideas telegram data solutions, that is, any and all ideas that come to mind. These brainstorming sessions are usually held during planning meetings or during the process of creating a campaign.
An environment free from criticism encourages this brainstorming and it is worth remembering that the greater the volume of ideas, the better it is for the team and then it is just a matter of selecting or combining the best ideas that emerge.
Persona
A persona is nothing more than the profile of your company's ideal customer. A persona is created to help you understand your customers' behavior and habits in order to take more assertive actions.
Persona is different from target audience. The former is more specific and deals with a person's habits and characteristics, while the latter is more comprehensive and does not provide as much information as the former.
Digital Positioning
This term refers to your company's presence in the digital environment. This positioning work should be done through your company's visual identity, content marketing , social media, SEO (we'll talk about it below), Google Ads, newsletters, among others.
Stakeholders
Stakeholders go beyond the target audience; they define a group of people who exert influence over the progress of a company. Examples of stakeholders are: consumers, unions, competitors, etc.
2) How to get more Traffic
Lead
A lead is a company or someone with the potential to become a future customer. Typically, a lead shows interest by filling out a form to receive some material you have produced, or by subscribing to a newsletter.
The moment a lead shows interest, they become part of the sales funnel . In this process, your sales team will take action to move towards closing the deal.
Omnichannel
The prefix “omni” means all, and “channel” means channel. So, omnichannel is the connection between all of the company’s channels and follows a trend of the consumer who is connected to different channels all the time.
An example of this strategy is the Guide Shop trend. These places allow customers to visit the space, try out the product and then make the purchase and have it delivered to their home.
Paid Media
Paid media is also part of a marketing strategy and is the practice of boosting ads for a period of time with the aim of increasing reach and thus making more people come into contact with your company.