Email has been declared dead as a marketing channel many times. Chances are, if you Google “is email marketing dead,” you’ll find at least one recently written article on the first of many search engine results pages (SERPs).
However, most of these articles do not actually state that email is an ineffective marketing channel. In fact, most of these articles use clickbait titles for articles that talk about the effectiveness of email marketing.
that is titled "Is Email Marketing Dead?" and it proceeds to provide a negative answer to the title question.
That's because even though it's been around for decades, even though people consider their email address to be a commodity that shouldn't be shared easily, even though inboxes are inundated with promotional emails, email marketing still works .
Whether you’re a marketing agency or SaaS product owner looking to find your first customers or fusion data an ecommerce store looking for a new low-cost marketing channel, email marketing, when done right, can yield incredible results. For every dollar spent on email marketing, marketers can expect to see around $36 in return.
That said, the tactics that get results from email marketing have changed over its existence.
So, how can you make email marketing work in your favor today?
The following tips will surely help:
Segmentation
If you already have an engaged email list, you have email marketing superpowers. However, to take full advantage of these superpowers, you need to incorporate personalization into your emails.
You see, when you send personalized communications to your already engaged email subscribers, you make them feel special. That said, limiting your personalization efforts to personalizing email content with names and company names is far from enough to deliver the kind of emails that delight potential customers.
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