Email marketing campaigns 2025

[armdrejoan]

The first of the ten mistakes to avoid in email marketing is precisely this: not focusing on the subject of the email .

What strategies should you implement chinese overseas asia database when studying the subject line for your newsletters and email marketing campaigns?

1. Be specific
There are generally two types of messages that companies send to their target audience: promotional emails or newsletter updates.

Whenever you work on the subject you need to be clear about your goal .

When it comes to transactional emails, the best approach for subject lines is specificity, so that customers know exactly what message they are about to open. This may seem counterproductive, but it actually turns out to be the best approach: the recipient who knows why they are receiving the email knows what to expect. This way, you will get the user's attention.

When you do not send transactional or notification emails, your message will probably be oriented towards a newsletter or a promotional campaign. In this case, your subject line must be original and stimulating, trying to create curiosity in the final recipient.

Arousing curiosity is no easy feat, but a useful rule is to ask questions in the subject line, or insert a dedicated call to action or a particular promotion.

2. Localize, Personalize and Target Your Email Subject Line
Using personalized attributes and taking targeted actions to tailor your email and subject line to the end customer you are sending to is one of the most important aspects of an email marketing campaign.

When you customize your subject line, there are some elements you can use and evaluate through A/B testing.

– Recipient’s First and Last Name or Company Name: It might be common, but it’s worth a try!

– Change the item details based on the target location or the time period in which you are sending

– Use some details of the actions that the customer can perform on your site: what does the customer do on your site? Which products/services do they prefer and which features do they use?

3. Always test your email subject line.
The most widespread myth about email subject lines is that they are more effective if they consist of few words. There is no truth to this statement. Statistics show that there is no fixed rule on the length of the subject line, but it depends on the target audience .

So what to do to understand which subject line is right? The best thing to do is an A/B test on different types of subjects

4. Pay attention to the object…but not only
Spend time not only optimizing the email subject, but also the sender fields and the short preview of the email. Why?

There are a few things you could try:

Enter the company name in the sender field : instead of writing your name and surname, which may be unknown to the recipients of a transactional email or DEM in the B2B field, use a hybrid form (for example “Demetrio | DB to Data”). Mentioning the name of your company is good practice if you have a good reputation or if your brand is recognizable; it is also an excellent way to brand and generate credibility.

Use a meaningful H1 tag: Never “throw away” the H1 tag in the body of your email. Make sure you include the H1 tag at the top of the email content, that it is relevant and that it provides a good idea of ​​the content of the email marketing campaign. Always use the message preview to your advantage and play it to your advantage by including interesting content in it.

DEMetrio has learned its lesson and its next email marketing campaign will have a custom-designed subject line. Have you learned your lesson?