Commercial factors are what influence the decision to buy: feedback forms, availability of prices, reviews and ratings, attractive offers and promotions, clear catalog structure, etc. Search engines do not talk about exact ranking algorithms, so all recommendations are based on the experience of a specialist and recommendations that search engines sometimes give.
This is one of the most important ranking factors. This stage needs special attention to ensure that you have a high conversion rate.
External optimization
External optimization involves working on the link mass of chinese overseas america data your site. Getting backlinks from authoritative thematic resources will help improve visibility in search engines and increase trust in your site. This can include: guest posts, cooperation with bloggers, participation in online events, etc. But it is important to note that this should not just be text from or about your company, there must be a link to your site.
Filters from PS may be imposed if external optimization is performed without analyzing resources.
Analysis of behavioral factors
Behavioral factors are criteria that help evaluate how users interact with the site. These include: time spent on the site, number of pages viewed, number of returns to the site, clicks on links and buttons, etc. Analysis of this data shows what needs to be improved in SEO optimization. If behavioral factors are low, it is necessary to review the content and UX strategy . During the analysis, note what tricks competitors use to improve UX.
Another important factor is the design of the snippet. It should attract attention, answer the question, but at the same time encourage the user to open the page.
Discuss the project
Improving UX, usability and conversion
Improving user experience (UX), usability and conversions are important aspects of SEO promotion. Working on them helps make the site more attractive to users. And this increases positions in search engines