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We will take customization to the next level

Posted: Sat Apr 05, 2025 3:45 am
by armdrejoan
Here are some predictions: But what to expect from 2025?


Data culture is making email marketing smarter and more gambling data singapore powerful through better personalization and automation. However, data-driven marketing is not a “set and forget” solution, far from it: 2017 will be the year when marketers will need to focus on refresh metrics by recalibrating implicit data-driven segments and taking stock of those behaviors that lead to truly valuable insights.

Furthermore, with more and more devices connected and listening in homes, cars and in the lives of every person, marketers will be able to integrate services to know much more information about their users (for example, sites visited, applications downloaded or other behavioral data). Unique and very useful data to divide the audience into segments based on preferences that allow hyper-personalization of content that often goes beyond the use of your product or brand.

Mobile payments on the go
In the years of the rise of mobile culture, Email has always held the stage without giving up. With percentages that oscillate between 60 and 70% of readings from mobile, email remains a primary point of fusion with mobile devices. It is reasonable to expect that the increase in mobile payments will make email boxes even more central, which, with the available technologies, could integrate with one-click payments on email as early as next year.

There will be a revolution in design
Email’s flexible design systems are changing the way emails are created. We’re talking about drag and drop tools, but also workflow-integrated tools that process, combine data, and send emails. Designers, developers, and content creators will work together to develop systems for their companies: modular, use-as-you-go sets that will reduce decision-making time, leaving more room for content choice without the friction of constantly thinking about the container.

As with Bootstrap on the web, there will always be opportunities to break the rules by creating out-of-the-box designs, but most businesses will find it convenient to send emails quickly and focus on the final message.