The world's leading independent automotive
Posted: Sat Apr 05, 2025 3:28 am
Driftrock, marketing platform provider, has joined forces with heycar, one of the UK's leading marketplaces for quality new and used cars. The partnership enables Driftrock customers to capture high-quality leads from heycar UK websites and leverage Driftrock's advanced platform to sync, validate, and track these leads in real time, ultimately helping OEMs sell more vehicles and improving the user experience for car buyers in the market.
Through this collaboration, Driftrock will enable lead generation forms directly within the heycar platform, allowing OEMs to capture high-quality leads. Consumers can quickly book test drives or register their interest without ever leaving the heycar website. This seamless engineer data integration improves the user experience by streamlining the process and significantly increases marketing performance.
Thanks to Driftrock's powerful software, leads can be managed, deduplicated, validated, and qualified, ensuring only the most promising are pursued. This gives OEMs access to informed, ready-to-buy customers and helps optimize their cost per lead (CPL) and conversion rates.
Through this collaboration, Driftrock will enable lead generation forms directly within the heycar platform, allowing OEMs to capture high-quality leads. Consumers can quickly book test drives or register their interest without ever leaving the heycar website. This seamless engineer data integration improves the user experience by streamlining the process and significantly increases marketing performance.
Thanks to Driftrock's powerful software, leads can be managed, deduplicated, validated, and qualified, ensuring only the most promising are pursued. This gives OEMs access to informed, ready-to-buy customers and helps optimize their cost per lead (CPL) and conversion rates.