Marketing Word Dictionary
Posted: Sat Dec 07, 2024 9:36 am
One of the great challenges that those who wish to enter the marketing digital is the vocabulary. Although it sounds trivial and simple, this world is so vast that it can be confusing for many precisely because of ignorance of its foundations. In fact, many may give up for the simple fact of not locating themselves in the context.
Therefore, we take this opportunity to introduce some of the most common terms that both bay paraguay telemarketing data specialists and clients should handle. Many of them are anglicisms from English, so learning them would be a bonus for those who also study this language.
briefing
The briefing is probably the first step in creating a digital marketing strategy. It could be defined as the series of meetings or conversations between a client and specialists in the area to define the objectives. In the process, many brands may discover that they want or want to do certain things that were not initially considered.
branding
When we talk about a brand, we usually think of a Logo and a transcendental slogan. And although it is certainly part of it, branding proposes to go further. Branding is the set of strategies that make it possible to publicize the values as an organization in order to establish a closer relationship with its customers.
Advocacy
Also known as recommendation marketing, it is a set of techniques applied to create a community of brand ambassadors who will support, at certain times, your image. They do it through comments, positive reviews and recommendations through photos, other ecommerce and digital marketplaces. But unlike influencers, they don't necessarily have to have a huge following.
road map
Planning (or lack thereof) can literally cost us a lot of money. For this reason, a general rule is to create a roadmap that establishes the strategy that a work team must follow to achieve the objectives set.
buyer person
This is the ideal customer archetype, a person with characteristics (or needs) that fit exactly with the product or service offered by a brand. And despite the adjective ideal, its construction is based on an analysis of sociodemographic data and very personal aspects; for example, their concerns, interests, experiences, own challenges, among others.
target
The target, often defined as a target audience, market niche or potential customers, is nothing more than that group of consumers with similar characteristics, desires or needs and that fit with the product or service offered. It differs from the buyer person because it is more generic, since the previous one can even have a first and last name.
Therefore, we take this opportunity to introduce some of the most common terms that both bay paraguay telemarketing data specialists and clients should handle. Many of them are anglicisms from English, so learning them would be a bonus for those who also study this language.
briefing
The briefing is probably the first step in creating a digital marketing strategy. It could be defined as the series of meetings or conversations between a client and specialists in the area to define the objectives. In the process, many brands may discover that they want or want to do certain things that were not initially considered.
branding
When we talk about a brand, we usually think of a Logo and a transcendental slogan. And although it is certainly part of it, branding proposes to go further. Branding is the set of strategies that make it possible to publicize the values as an organization in order to establish a closer relationship with its customers.
Advocacy
Also known as recommendation marketing, it is a set of techniques applied to create a community of brand ambassadors who will support, at certain times, your image. They do it through comments, positive reviews and recommendations through photos, other ecommerce and digital marketplaces. But unlike influencers, they don't necessarily have to have a huge following.
road map
Planning (or lack thereof) can literally cost us a lot of money. For this reason, a general rule is to create a roadmap that establishes the strategy that a work team must follow to achieve the objectives set.
buyer person
This is the ideal customer archetype, a person with characteristics (or needs) that fit exactly with the product or service offered by a brand. And despite the adjective ideal, its construction is based on an analysis of sociodemographic data and very personal aspects; for example, their concerns, interests, experiences, own challenges, among others.
target
The target, often defined as a target audience, market niche or potential customers, is nothing more than that group of consumers with similar characteristics, desires or needs and that fit with the product or service offered. It differs from the buyer person because it is more generic, since the previous one can even have a first and last name.