The ultimate goal is to find the form

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An important step of this form of advertising is the so-called split test (also known as A/B testing or bucct testing) . Once you've created the text for Google Ads, immediately create another version of the same ad, with slightly modified text content. Advertisements are published simultaneously, and a direct comparison of variations is made . that will attract potential customers and allow you to achieve the highest conversion. For example, if 100 people see your ad, you want to know how many of them will actually click on the ad. It is a parameter we call Click Through Rate . The higher this parameter, the less Google will charge per click.

So the whole setup looks like an inverted pyramid. At the highest level is the phone number library largest number of users - all those who "google" keywords and can see your ad. Then there are those who will see your ad and click on it. The third group includes all those who will actually make a purchase. The goal is for all three groups to include as many people as possible, because that automatically means higher earnings.

When it comes to online advertising, many immediately think of social media advertising. What Google Ads enables is that advertising is not directed strictly at users of a certain platform, but at all those who use the Google search engine in search of answers (the average person uses Google search 3-4 times a day).

To achieve top results and make a wise investment in Google Ads, it is necessary to take into account numerous factors, and to have a clear picture of the campaign goal, the market and the needs of the targeted group. Google Ads campaigns can be the right way of advertising for your business, and you will thus ensure your business success.