WordPress launches Studio Sync for local development

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WordPress the hosting platform from Automattic, has announced the integration of its open-source local development application Sync with WordPress osting services . This new feature makes it easier for developers to build websites directly on their desktops and then seamlessly deploy them to production once they’re ready.

Sync streamlines the process from design to car owner data publication, eliminating the need for complex manual transfers. WordPress known for its user-friendliness and offering free and paid hosting plans, is strengthening its position as a comprehensive platform for building and managing websites. This innovation confirms Automattic’s slogan: “Everything you need to build and grow any website – all in one place.”

Google Ads Performance Max gains budget reallocation experiments
Google Ads has introduced a new feature that allows marketers to run experiments to reallocate budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax). This approach is designed to help optimize campaign performance and uncover more efficient ways to use advertising budgets.

How to do it:
Experiments in Google Ads : In the Campaigns section, go to Experiments and create a new Performance Max test.
Control group selection : Choose an appropriate DSA or Display campaign to compare with Performance Max.
Traffic Split : Set what proportion of traffic will be allocated to the control and test groups.
Create a treatment group : Set up a new Performance Max campaign with the appropriate assets, budget, and strategy.