Set metrics to specific goals

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As a versatile platform with immense impact, YouTube can be effectively used for a variety of campaign objectives and comprehensive measurement.

Spreading brand awareness
Video advertising on YouTube is an ideal way to build awareness of your brand, thanks to its wide reach and targeting options. The chances of user engagement are even greater since they usually watch in business owner data their free time or out of self-interest, when they need to solve a problem.

An example would be a modern lifestyle brand whose skippable video ads can target a younger generation of adults who enjoy cooking in their free time and look to YouTube for inspiration.

Important metrics for brand awareness campaigns:

Impressions: The total number of times your ad has been viewed serves as a decent measure of reach and potential audience engagement.
View rate: The percentage of users who actually viewed an ad after it was displayed indicates the performance of the creative and the correct targeting.
Advertising equipment: A brand impact study finds the percentage of viewers who remember your brand even after a certain amount of time has passed since seeing the ad.