you can attract a highly engaged

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Checklists and infographics, to make your content more visual and easier for users to understand.
Decision : In this phase we can divide the content strategy between blog and website.
Cornerstone Contents: Create content for static pages based on the most important keywords for the company.
Product videos, demos...
Customer testimonials.
Success stories that show the good results of work that has been done.
On the blog, you can also write posts that are more purchase-oriented, talking more about the products but still being educational.
On the website you can use actions such as:
Action : We've reached the transactional part, and at the content level, we couldn't work as hard. We could certainly talk about landing page content to close the sale, but this part, in our view, isn't the content marketing we're talking about, since it's educational, and that wouldn't be the case.
The content map
When implementing content marketing and adapting it to each phase of the user's purchasing process, a content map can be of great help.

The content map is a diagram that represents the stages of the purchasing process the user goes through and the content delivered at each stage. It specifies the messages that will be provided to the user and their formats (articles, ebooks, testimonials, case studies, reports, videos, etc.).

What are the main difficulties you may encounter?
Any effective strategy must anticipate the potential complications it will face, bottlenecks, or limitations that could affect the expected results. Planning is key to avoiding problems that anyone familiar with content marketing has experienced at some point , such as these three:

Know how to generate relevant content for the buyer usa student data persona . Without relevance, audience interest is lost, prospects' attention wanes, and the brand's desire to gain authority and traffic falters in light of the results.
Producing enough content . While this is a long-term strategy issue, it requires an investment of resources (time and dedication) from the outset that must be planned for.
Generate content that covers the entire user purchase process and its various scenarios . The buyer persona at the center and their purchase journey, each of the brand's interactions, serves as a roadmap to avoid overlooking important moments along the funnel.
Mistakes to avoid and good practices
Below, you'll find some tips and considerations to keep in mind when developing a content marketing strategy.