TikTok uses a sophisticated algorithm

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Thanks to this marketing technique, you can work on the entire user purchase cycle . That is, the process a person goes through from the moment they realize they have a need until they decide to purchase a product or service to solve it.

In this process, it's key to spark their interest with the perfect information at the ideal time, so you'll need different content to answer your buyer persona's questions at any stage of the buying cycle.

Need some examples? Here are some to apply to the different phases:

With your blog you can help him/her get information and form an opinion on a particular topic.
With your ebooks and whitepapers, you can offer comparative information on different solutions to their problem or need.
On the pricing or services page, you can show them why you're their best option.
Through video interviews with testimonials, you can convey the positive experiences other customers have had with the brand.
Always keep in mind that your content must address the needs and problems of your ideal client ; only then will you be able to build a successful strategy.

Difference between content marketing and inbound marketing
As you've seen, content marketing is based on creating content and then distributing it to provide value to our target audience.

But how does this fit with other marketing techniques? Content british student data marketing can be considered the first part of inbound marketing . However, inbound marketing is much more extensive and addresses other areas such as converting captured leads into company customers. Without

a doubt, developing your content within the framework of an inbound strategy will bring many benefits to your business :

Improved organic positioning, generating traffic to your blog and increasing visibility for your brand.
Increase in registrations.
Increase in qualified leads.
Educate your audience and become a benchmark in your sector.