How to successfully anticipate the challenges

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Many companies are seeing their budgets reduced or frozen, with the most affected areas being human resources, marketing, and customer service.

In these confusing times, two types of professionals emerge: those who wait and act on the fly, and those who anticipate.

Most companies that are anticipating these challenges have adopted the reduction of expenses as a first option, but as a second option, much more proactive than the first, it highlights the increase in efficiency and automation .

In general, strategies focus on finding new offerings and band data investing in customer retention. These aspects relate to diversification, optimization, and investment in technology.

While the decrease in expenses is predominant, companies are willing to invest in new technological tools or platforms that add value to the company .

If we focus on sales teams and their effectiveness in connecting with potential customers, most companies have evolved little, remaining at moderately effective levels of efficiency, when it has already been demonstrated that the main impact of improved connectivity is the gaining of new customers, savings in retaining current ones and stimulating repeat purchases .