This type of advertising focuses on

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Now, when it comes to weekends, Hubspot reports that engagement levels decline throughout the week and into the weekend.

HUBSPOT Sunday 9am

However, if you want to send emails over the weekend, then your best bet would be Sunday (at -82% – yes, that’s a negative).

And what about the best time of day?
We can probably agree that if you send emails twice a week, Tuesday and Thursday should be your favorite days.

But what about time?

Hubspot's report shows that 11:11 AM EST is the optimal time to send emails. So based on their statistics, Tuesdays at 11 AM are what to focus on.

HUBSPOT best time

It also shows that this is the golden rule all week long (except Sundays). Sundays show a 35% higher open rate when you send emails at 9am.

Now, when we go to Co-Schedule, we find that the optimal time of day to send emails is 10 a.m. Second is 8 a.m., followed by 2 p.m. and 6 p.m.

Here is a breakdown of their dates.

plan the best time

Source: Schedule

Mailchimp's report seems to agree that 10am is indeed the best time of day for email (but in the recipient's time zone).

mailchimp best time

Source: MailChimp

They also advise against sending emails in the early morning chinese student data hours, such as 3am and 4am.

And that it's a good idea to use the "delivery by time zone" feature to ensure your recipients receive emails at the right time based on their time zone.


Source: MailChimp

We see the same thing with people all over the world. For example, in Spain, the optimal times are 10am and 11pm. But because Norway has long summer days, they tend to have higher engagement even after work hours.