70 % of customers recommend the brand

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These emails are valuable because they “warm up” the coldest customers of the CRM, waking them up from their dormant state and making them proactive again and ready to discover new services or products.

They can be used to send personalized discounts (for example, for birthdays) or to keep customers updated on the latest news that you intend to implement. Email marketing also becomes a tool to facilitate sales activities based on cross-selling and up-selling .

Feedback: knowing how to listen to improve
Through pool surveys, ask for constant feedback from your customers, make them feel listened to and try to improve their customer experience as much as possible thanks to the suggestions they give you.

This will improve your retention levels and will also help you understand how to become more effective in terms of onboarding.

Shared Values: The Importance of Social Engagement
Today more than ever, consumers want to identify themselves in terms of values ​​with the brands they choose. This happens for two main reasons: because if a company shares our same ethical, moral and social commitment values, we feel more familiar with it and choose it, or for image reasons : for example, if a brand shows itself to be committed to sustainability, it will certainly gain a lot of trust from its current or future customers, who will also tend to choose it to get some healthy positive publicity.

Loyalty program: the most effective customer retention strategy
We saved the best for last. Loyalty programs are a real accelerator when it comes to customer retention. In addition, they also allow you to improve consumer profiling and enrich your CRM.

A loyalty program is based on the reciprocity bias : if the company chinese student data gives something to the customer, he will tend to want to return the favor, will feel indebted and will be more inclined to purchase.

Here are some facts about the effectiveness of loyalty programs. After participating in a loyalty program:

77 % decide to continue buying
63 % increase purchase spending
27 % of customers admit to feeling more connected to the brand
Three Leevia Tools That Can Improve Your Retention
Leevia offers tools and services useful to different companies to increase customer loyalty through engagement and loyalty tools.
Our contest and ready-to-use solutions are designed to involve people in a simple and recursive way, stimulating brand awareness, retention, interaction and even participation in simple entertainment games.

Instant Win : launching an intuitive prize contest that provides a totally random assignment of prizes, allows you to work on the user's curiosity and engage them quickly. Even better if the engagement occurs continuously...
Calendar : the calendar tool works precisely on continuous engagement, a recursive engagement that allows you to reactivate the user's attention to the brand on a daily basis. The digital calendar can be used on specific occasions, such as Black Friday, but it can also become your countdown tool towards an important event, such as a new product launch.
WhatsApp Instant Win : WhatsApp is a real revolution. With a reach of 98% of the people involved, it is definitely the tool to use both to stimulate an initial engagement through a contest, and for subsequent targeted communications, even of a commercial nature.