Traditional branding won’t have the same

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impact on Generation Alpha, but building personal and collaborative relationships with them will. Marketing that incorporates their participation, rather than just consumption, will get a lot farther with this generation.

They’re relationship driven but not necessarily in a one-sided way, where they project an emotional bond onto an influencer or brand based purely on consuming it. They need that relationship to be a two-way street and want to build it together to know that the brand is responsive to their inputs. (Back to top)

They value both authentic digital relationships and job seekers data nostalgia brands
With this level of technological sophistication and early adoption, Generation Alpha is extremely comfortable with fully digital relationships and experiences. They don’t need a real-world or analog component to a brand or influence to feel connected to it. They live in mostly online spaces and communicate with each other in large part through video.