How to find main keywords

[sumonasumonakha.tu1]

As you can see in the screenshot above, the search volume for the keyword “ shoes ” in the US is very high.

In contrast, a long-tail keyword like “ women's white running shoes ” has a lower search volume but is more targeted.

long-term variant

This specificity makes long-tail keywords less competitive than head keywords, providing better opportunities for smaller or newer websites to rank effectively on search engines.

While head keywords are often dominated by big brands and come with high competition, long-tail keywords provide a more level playing field.

Conversion rates
Conversion rates vary significantly between these two types of keywords. Head keywords generally have lower conversion rates as they attract a broad audience with varying intent.

On the other hand, long-tail keywords tend to have higher conversion rates because they align gambling database malaysia with user intent, capture specific needs, and lead to better engagement and conversions.

User intent
User intent also varies between head terms and long-tail keywords.

Main keywords usually indicate a general intent, often used for initial research or exploration.

In contrast, long-tail keywords reflect specific intent, typically used when users are closer to making a decision or making a purchase.

While both head keywords and long-tail keywords have their advantages and disadvantages, a successful SEO strategy should incorporate both types of keywords to maximize reach and effectiveness.


There are several ways to find main keywords for your blog posts and web pages. In this post, we will show you how to find these keywords using Google's Keyword Planner tool , as well as SEOptimer's Keyword Research tool.