Google's AI-powered shopping tools turn ideas into real products

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Google is pushing the boundaries of online shopping with new AI-powered tools that help customers turn their ideas into real products. Vision Match uses the power of AI to generate an image based on a text description and then find similar fashion items that are available for purchase. The tool solves a common problem where customers have a clear idea of ​​what they’re looking for but struggle to find it.

In addition, Google is expanding its virtual try-on capabilities to include tops and bottoms, and is using Gemini AI models to enhance its augmented reality tools. These innovations are designed to improve employment data the user experience and make online shopping easier. According to a Google survey, more than half of shoppers have trouble finding specific clothes, even when they know what they want. New AI-powered tools address this issue, making it easier and more efficient for customers to find what they’re looking for.

Google expands Performance Max reporting asset
Google is expanding the messaging asset to Performance Max (PMax) campaigns , allowing advertisers to connect more directly with customers through chat-based interactions. This update brings additional engagement capabilities to PMax campaigns that were previously only available in Search campaigns. Introducing the messaging asset to PMax campaigns allows users to start conversations with businesses directly from their ads, increasing engagement and potentially leading to more conversions.

This new feature means that advertisers can now use message assets within PMax campaigns, giving them more flexibility in how they communicate with customers. Google has also updated its message assets help document to reflect this change. This update is another step by Google towards integrating different ad formats and giving advertisers the tools to communicate with customers more effectively.