How to increase the budget without compromising performance?

[samiaseo55]

You've probably heard that your paid advertising budget should be increased gradually, not in big leaps. However, there are situations where a big financial injection into your budget is necessary.

Larger and more frequent investments can be physician data made when your Google search campaigns are losing performance because:

Targets very specific keywords or limited locations,
They capture a very small share of impressions,
Greater capture is limited by budget, not by offers.
You can mitigate these issues by increasing your budget at faster intervals without affecting your account performance.

But when you run performance algorithmic campaigns like PMax, you usually don't want to bid too often, as doing so can throw the entire system off course, which then skips the learning period and brings in a lot more unnecessary irrelevant traffic.

Try to increase your spending by no more than 20% at a time, and wait until the new conditions stabilize and take effect before adding again.