Analyzing Top-Ranking Pages

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Both of these features offer valuable insights and different keyword choices to enrich your content strategy and improve your SEO efforts.

The “People also ask” section on Google search results pages presents a series of related questions that users often seek answers to. These questions can be turned into valuable secondary keywords to target in your content.

Let's say your primary keyword is " running shoes ." The "People also ask about" section might reveal questions like:

Which shoe is best for running?
What is one of the best running shoes?
Which running shoes are best for your feet?
What are good training running shoes?
people also ask questions

These questions translate perfectly into secondary keywords that you can use in your content to target specific user needs.

The "Related Searches" feature displayed at the bottom of Google search results provides additional keyword suggestions that are contextually related to your primary search query.

These related searches offer a broader perspective on relevant topics and keywords job seekers database that can complement your content strategy.

Sticking with our “ running shoes ” example, the “Related searches” section might suggest terms like:

best running socks
running tips for beginners
where to buy running shoes online
These related searches present valuable secondary keywords that can enrich your content and cater to a wider audience.


Another way to find secondary keywords is by manually analyzing top-ranking pages and blog content.

Review the content on these pages and note keywords that appear frequently, especially those that complement your primary keyword.

Focus on headings , subheadings, introductory paragraphs, conclusion paragraphs, and bullet points where important keywords are likely to be used.

Create a list of these findings. These are your potential secondary keywords that can support your primary keyword and improve your content’s visibility and engagement.