Separate adjustments on computer and mobile

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Payment security and data protection: some internet users continue to avoid online shopping for security reasons or because they do not want to provide their personal information.
Current trends in online trading
Thanks to new developments in the future, e-commerce continues to grow.

Online shopping is by no means limited to the younger generation. Age differences are playing an increasingly less important role: many people over 65 are now comfortable with the internet. Companies that heavily target digital natives in their marketing may thus lose out on additional potential customers. However, shopping behavior varies considerably between these groups. For clothes and shoes, older people still prefer physical stores. On the other hand, young people aged 14 to 29 are much more likely to go online, regardless of the product.

A big challenge for online businesses is now personalizing online shopping. The trend is therefore towards individualized offers and the use of dynamic creative to personalize their ads. For example, many users appreciate the ability to purchase a gift voucher tailored to their needs or book a trip under very special conditions. Loyal customers expect discounts, personal attention and appropriate purchase recommendations. Analysis and monitoring tools such as Google Analytics allow the collection of personal data that makes this job easier. They record users' purchasing and browsing behavior in order to adjust settings for their next visit to the online store. Online merchants can then better understand their customers' product preferences and understand what they are willing to pay.

Many experiments are also taking place in the field of chinese overseas europe data virtual reality. This technology allows users to fully immerse themselves in the world of products. The immersive showroom of the Swedish group IKEA is a good example of this. It allows customers who are still undecided to virtually assemble their furniture, choose the most suitable colors and even visualize their choices at different times of the day (thanks to changing the brightness).

Online purchases are increasingly made from mobile devices . In a few years, mobile phone purchases have exploded. To follow the trend, it is therefore important to design a responsive website, that is, one that can adapt to different output formats. This simplifies navigation on the small screen of mobile devices and reduces loading times. Le Figaro thus suggests that one in five online purchases would be made on mobile phones.

Poor network connectivity is still a barrier for consumers who want to shop on their mobile phones. However, with the new 5G mobile communication standard, this obstacle should be removed. Advertising that reaches consumers 24 hours a day on their mobile phones is also becoming increasingly profitable, thanks to geolocation data that improves targeting. This allows companies to present offers based on where the consumer is located or attract customers to the nearest store.