The 5 differences between inbound marketing and traditional marketing

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The revolution of the internet age has brought about a major change in almost every aspect and sphere of our daily lives, completely transforming some processes of human behavior, such as the way we interact with others, how we consume information, and how we stay up-to-date with what's happening in the world.

Of course, it has also affected the way we communicate with brands or companies, giving rise to a new concept: inbound marketing, a methodology that focuses on attracting customers and usa student data providing value , to address the declining effectiveness of the techniques used until now in the sector. But what are the differences between inbound marketing and traditional marketing or outbound marketing?

The method
Until the advent of inbound marketing, companies tried to capture their customers' attention by highlighting the features and benefits of the product or service they offered, often interrupting the audience without knowing whether or not they were interested in the product.

However, inbound marketing focuses on the customer rather than the product , attempting to attract them with relevant content related to their needs. This represents a radical change in the consumer-business relationship.