This is how you can improve your SEO and SEM positioning today
Posted: Sat Dec 07, 2024 9:31 am
We have talked a lot about these two techniques so far, but this time we will focus on their application. Because, as far as Google is concerned, there are countless factors that intervene in positioning and taking them into account can make the difference between success and failure. So we will tell you the keys to deploy an effective strategy to appear in the first search results.
Combining SEO and SEM to improve search engine positioning
To begin with, SEO and SEM positioning should be used in combination. Although we can bay pakistan telemarketing data only rely on the former, experts assure that its combined use with advertising yields better results.
positioning
However, both techniques are usually differentiated by a very basic aspect: cost. In general, the implementation of SEM requires a monetary investment, while SEO does not (although this is debatable). However, the relationship between investment and benefits is usually positive, as long as the aspects explained below are taken into account.
Keywords should be chosen carefully. In general, keywords that are too long are not recommended. In fact, statistics suggest that the most searched keyword phrases are those with between two and four words. Remember that search engines have evolved to adapt to human thinking and behavioural trends.
Launching a SEM strategy
Once the keywords have been identified, we can start thinking about combined SEO and SEM positioning. As regards the latter, it is advisable to implement a well-designed Google Ads campaign.
But since we will have to pay for advertising, we must first consider the maximum CPC, which is what we are willing to pay for each click. As Google indicates, the cost of a click on an ad will not exceed this amount.
On the other hand, we have the quality of the ads. Because it is not just about placing ads left and right and hoping to attract the target audience. On the contrary, these must be linked to the words identified in the keyword research and designed in an aesthetic, timely and ingenious way to motivate clicks from Internet users.
Both factors influence what is known as ranking, which is calculated using a simple equation that multiplies them. This is the value that determines the position that the advertisement in question will occupy on the results page. That is why it is important for it to be of quality.
Combining SEO and SEM to improve search engine positioning
To begin with, SEO and SEM positioning should be used in combination. Although we can bay pakistan telemarketing data only rely on the former, experts assure that its combined use with advertising yields better results.
positioning
However, both techniques are usually differentiated by a very basic aspect: cost. In general, the implementation of SEM requires a monetary investment, while SEO does not (although this is debatable). However, the relationship between investment and benefits is usually positive, as long as the aspects explained below are taken into account.
Keywords should be chosen carefully. In general, keywords that are too long are not recommended. In fact, statistics suggest that the most searched keyword phrases are those with between two and four words. Remember that search engines have evolved to adapt to human thinking and behavioural trends.
Launching a SEM strategy
Once the keywords have been identified, we can start thinking about combined SEO and SEM positioning. As regards the latter, it is advisable to implement a well-designed Google Ads campaign.
But since we will have to pay for advertising, we must first consider the maximum CPC, which is what we are willing to pay for each click. As Google indicates, the cost of a click on an ad will not exceed this amount.
On the other hand, we have the quality of the ads. Because it is not just about placing ads left and right and hoping to attract the target audience. On the contrary, these must be linked to the words identified in the keyword research and designed in an aesthetic, timely and ingenious way to motivate clicks from Internet users.
Both factors influence what is known as ranking, which is calculated using a simple equation that multiplies them. This is the value that determines the position that the advertisement in question will occupy on the results page. That is why it is important for it to be of quality.