What is a digital catalog?
Posted: Thu Mar 27, 2025 5:30 am
Digital catalogs offer interactive features not available in printed catalogs. For example, customers can filter products, perform specific searches, and add items to a shopping cart. Additionally, these catalogs can be personalized based on customer preferences, allowing retailers to offer a more tailored and relevant experience.
4. Cost savings and sustainability
Reducing paper use is not only beneficial for the environment, but also helps businesses save on printing and distribution costs. A digital catalog eliminates the need to produce and ship printed catalogs, allowing companies to invest those resources in other areas, such as marketing and product development.
5. Data analysis and metrics
Digital catalogs allow companies to collect data job seekers data on user behavior. Metrics such as number of views, most viewed products, and visit duration can provide valuable insights into customer preferences. This data can be used to adjust marketing and sales strategies, thereby optimizing business performance.
The relationship between a digital catalog and sales CRM
A digital catalog integrates seamlessly with a customer relationship management (CRM) system, such as inaCátalog. This integration allows salespeople to access up-to-date product and customer information, improving sales efficiency and effectiveness.
1. Product presentation at business meetings
With a digital catalog integrated into the CRM, salespeople can dynamically present products to their clients during meetings. As they present, they can add products to their carts and instantly offer personalized discounts. This not only facilitates the sales process but also improves the customer experience by allowing them to view and select products on-site.
4. Cost savings and sustainability
Reducing paper use is not only beneficial for the environment, but also helps businesses save on printing and distribution costs. A digital catalog eliminates the need to produce and ship printed catalogs, allowing companies to invest those resources in other areas, such as marketing and product development.
5. Data analysis and metrics
Digital catalogs allow companies to collect data job seekers data on user behavior. Metrics such as number of views, most viewed products, and visit duration can provide valuable insights into customer preferences. This data can be used to adjust marketing and sales strategies, thereby optimizing business performance.
The relationship between a digital catalog and sales CRM
A digital catalog integrates seamlessly with a customer relationship management (CRM) system, such as inaCátalog. This integration allows salespeople to access up-to-date product and customer information, improving sales efficiency and effectiveness.
1. Product presentation at business meetings
With a digital catalog integrated into the CRM, salespeople can dynamically present products to their clients during meetings. As they present, they can add products to their carts and instantly offer personalized discounts. This not only facilitates the sales process but also improves the customer experience by allowing them to view and select products on-site.