Build High-Quality Backlinks
Posted: Thu Mar 27, 2025 5:27 am
Yes, backlinks matter in DuckDuckGo SEO too.
While the company doesn't reveal much about their ranking process, they do say that "the best way to get good rankings (in virtually all search engines) is to get links from high-quality sites."
But how do you know if you're getting high-quality backlinks? It requires a combination of hard data and your best SEO judgment.
For the data, I recommend using SEOptimer to track your backlink profile and give you an up-to-date list of all your backlinks as well as essential quality metrics about each one.
backlink research tool
To assess whether these are high-quality backlinks, consider the following data points:
Domain strength. On a scale of 0-100, domain strength is a good indicator of quality. Publications rich people database like the Wall Street Journal have a domain strength of 90+.
Although backlinks of that caliber are rare, any referring domains with a Domain Strength of 50 and above are excellent additions to have in your link profile.
Type. Is it a do-follow or a no-follow link?
Do-follow links are more powerful, but many authoritative publications like Entrepreneur only use no-follow links. These types of links are still valuable in terms of traffic and brand building.
But data and numbers don't tell the whole story.
While the company doesn't reveal much about their ranking process, they do say that "the best way to get good rankings (in virtually all search engines) is to get links from high-quality sites."
But how do you know if you're getting high-quality backlinks? It requires a combination of hard data and your best SEO judgment.
For the data, I recommend using SEOptimer to track your backlink profile and give you an up-to-date list of all your backlinks as well as essential quality metrics about each one.
backlink research tool
To assess whether these are high-quality backlinks, consider the following data points:
Domain strength. On a scale of 0-100, domain strength is a good indicator of quality. Publications rich people database like the Wall Street Journal have a domain strength of 90+.
Although backlinks of that caliber are rare, any referring domains with a Domain Strength of 50 and above are excellent additions to have in your link profile.
Type. Is it a do-follow or a no-follow link?
Do-follow links are more powerful, but many authoritative publications like Entrepreneur only use no-follow links. These types of links are still valuable in terms of traffic and brand building.
But data and numbers don't tell the whole story.