Average order value. This metric helps you assess whether other marketing processes, such as upselling and promotions, are increasing transaction value.
Lead generation. For high-value products (over $1,000), you'll want to measure leads generated instead of sales. Leads include email signups and webinar registrations.
Website visits. Use Google Analytics to check how many people have visited your holiday-related content.
Backlinks. Unlike the above one-off metrics, the quality and quantity of your backlinks is a key indicator of future SEO results. If you build a significant number of backlinks this year, it’s likely that you’ll get traffic again in the future when the holidays come around.
I recommend using SEOptimer.
This tool will automatically track the backlinks pointing to your page, so you can see exactly female database how many you have and how they affect your page. Take a look:
backlink research tool referring domains
From the Backlink Research tab, you can see a list of all the backlinks pointing to your domain, with the date in the left column showing you when they were added. Your backlinks are automatically sorted by newest.
To evaluate your holiday SEO campaign, simply open SEOptimer and look for some key information.
To take a closer look at your backlinks
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