Holiday SEO: 7 Evergreen Steps to Take Advantage of the Holiday Season
Posted: Thu Mar 27, 2025 5:25 am
Use this step-by-step plan to leverage the holiday season in your SEO strategy.
1) Make a list of relevant holidays
Holiday list
When it comes to holiday SEO, your chances are better if you focus on a small number of holidays.
For retailers, Christmas is the most popular holiday—but it's also the most crowded. Let's do better!
Start with public holidays. By public holidays, I mean those designated as “paid days off,” like Christmas Day and New Year’s Day. Use Statutory Holidays and Holidays and Observances Around the World to identify these days.
If you do business in multiple countries, start with the country that has the majority of your ebay database customer base.
Add secondary holidays. In addition to official or statutory holidays, you should also consider secondary holidays that are not designated paid days off, such as Valentine's Day, Mother's Day, and Father's Day.
You can check out Fun Holidays for more ideas.
Consider international holidays. After focusing on holidays in a single country, you can also look at public and secondary holidays in other countries where you have a significant number of customers.
1) Make a list of relevant holidays
Holiday list
When it comes to holiday SEO, your chances are better if you focus on a small number of holidays.
For retailers, Christmas is the most popular holiday—but it's also the most crowded. Let's do better!
Start with public holidays. By public holidays, I mean those designated as “paid days off,” like Christmas Day and New Year’s Day. Use Statutory Holidays and Holidays and Observances Around the World to identify these days.
If you do business in multiple countries, start with the country that has the majority of your ebay database customer base.
Add secondary holidays. In addition to official or statutory holidays, you should also consider secondary holidays that are not designated paid days off, such as Valentine's Day, Mother's Day, and Father's Day.
You can check out Fun Holidays for more ideas.
Consider international holidays. After focusing on holidays in a single country, you can also look at public and secondary holidays in other countries where you have a significant number of customers.