More than 200 SEO ranking factors

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It's generally estimated that Google's algorithm takes into account around 200 SEO ranking factors. Or even more, according to other experts. In reality, those 200 criteria are based on experience, observation, and, why not say it, speculation.

Google constantly changes its algorithm (about 500 times a year), to the point that it has become one of the internet's best-kept secrets . Most of the time, these changes are imperceptible, but from time to time, major changes are made that significantly alter search results.

All of these factors are usually grouped into two main chinese singapore phone number list categories : On-Page SEO and Off-Page SEO, two concepts you've surely encountered on more than one occasion. In short, On-Page SEO is everything we can do within our website to achieve better search engine rankings, while Off-Page SEO refers to the techniques we use outside our website to improve our visibility in search engines.

Obviously, we have more control over the image we want to project of our brand than over how others see us. Therefore, it's much easier to address on-page SEO , which is what we can control most easily. This is where we'll focus most of these SEO tips for company websites.