Basic ingredients for successful business presentations
Posted: Thu Mar 27, 2025 5:22 am
Anyone who works in sales for a company knows it's a really tough job. I'm going to speak in the first person plural because after many years trying to sell my services and those of my companies, I've learned a few things the hard way that might be useful to you.
As a director at Bannister Global, I'm responsible for chinese malaysia data handling proposals from suppliers interested in working with us, so I also have experience from across the river.
First, to even get close to a client, we have to overcome many barriers , such as identifying the person, establishing contact, getting them on the phone, or shaking their hand at an event. Then, we have to propose a date and wait forever for a response like a lovesick teenager, be dismissed with long delays, or get lost in the crowd of people acting as filters.
If you've overcome all the obstacles and been granted an appointment, you have the right to feel on top of the world. Your hands are tingling, and you think the door is already open. However, you've only taken one step in a multi-kilometer run. You already have the meeting scheduled. What happens next?
The reality is that you need content to share and deliver to tell your company's story . The best way is to have a good corporate presentation . In some environments, the term "slide deck" or "pitch deck" is used . In others, it's called "The Corporate PowerPoint ," even if it was created with another specific program like Prezi or Keynote.
As a director at Bannister Global, I'm responsible for chinese malaysia data handling proposals from suppliers interested in working with us, so I also have experience from across the river.
First, to even get close to a client, we have to overcome many barriers , such as identifying the person, establishing contact, getting them on the phone, or shaking their hand at an event. Then, we have to propose a date and wait forever for a response like a lovesick teenager, be dismissed with long delays, or get lost in the crowd of people acting as filters.
If you've overcome all the obstacles and been granted an appointment, you have the right to feel on top of the world. Your hands are tingling, and you think the door is already open. However, you've only taken one step in a multi-kilometer run. You already have the meeting scheduled. What happens next?
The reality is that you need content to share and deliver to tell your company's story . The best way is to have a good corporate presentation . In some environments, the term "slide deck" or "pitch deck" is used . In others, it's called "The Corporate PowerPoint ," even if it was created with another specific program like Prezi or Keynote.