Multiregional vs Multilingual

[sumonasumonakha.tu1]

Not only do I see lots of search traffic for the German keyword Suchmaschinenoptimierung , I also get lots of extra ideas.

I also really like the high traffic volume but relatively low competition. This seems like a promising market for me to expand into with my multilingual SEO strategy.

2. Decide whether to use a multilingual or multi-regional SEO approach (or both)
Multilingual SEO has the advantage of being much simpler and more straightforward.

You don't need to localize the content much, or take into account major differences in chinese overseas australia database cultural norms, regional standards, and expectations.

Just translate from English to the target language. Boom. Done.


Of course, writing unique content as part of a multi-regional SEO strategy also has some benefits, for example:

You can cover location-based keyword phrases and apply local SEO strategies for potent content that converts very highly with audiences in that region.
Regionally preferred search engines (e.g. Yandex, Baidu, Naver) can be targeted.