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Scope of application of a sales CRM and an ERP

Posted: Thu Mar 27, 2025 5:19 am
by samiaseo55
Sales CRM focuses on the sales process, as its name suggests, and on the management of potential and current customers. It's an outward-facing system, as it primarily deals with customer acquisition and management to increase sales. This is, in a word, business-oriented.

An ERP system covers a company's internal areas. It's a system that manages everything from production to financial management, including logistics and the supply chain. ERP systems are key tools for maintaining good internal control within a company, enabling improvements in day-to-day business processes. This is product management.

What benefits does a sales CRM bring to a company? And what about an ERP?
Benefits of a sales CRM for companies
Controlling the sales process offers numerous chinese overseas british data benefits. It allows for more efficient and organized management of leads and customers, ensuring that no detail is overlooked.

With inaCátalog's sales CRM, you can optimize time and resources, achieving efficiency in all sales processes. You can also constantly improve in all areas by measuring results, all while improving customer relationships. We see all the benefits it brings us:

Benefits of an ERP for your company
An ERP (Enterprise Resource Planning) offers multiple significant benefits to businesses, integrating all operational processes into a centralized system that enables real-time information flow between different departments, eliminating data duplication and automating routine tasks. This optimizes operational efficiency, reduces costs, and improves strategic decision-making by providing a unified and up-to-date view of the business.