Personalize the shopping experience with a CRM

mouakter14 · Post by **mouakter14** » Thu Mar 27, 2025 5:18 am

Online sales from mobile
In 2023, over 55% of online sales during Black Friday were made via mobile devices. This data highlights the importance of having a mobile-friendly site, with fast loading times and an optimized user experience.

Optimizing the user experience on mobile devices is essential to maximize sales: this strategy has led many companies to a significant increase in conversions, with increases of up to 25%.

Offering customers a personalized shopping journey based on chinese singapore phone number list their interests and information in their CRM can significantly improve their experience, with a positive impact on sales.

According to Salesforce, retailers who use CRM systems to personalize offers saw a 20% increase in sales during Black Friday in 2023. This data highlights how segmenting customers and offering targeted promotions based on their purchasing behavior can boost conversion rates.

An effective way to leverage this data is to send DEMs with promotions specifically designed for each user, thus increasing the likelihood of purchasing.

Discounts reserved for the most loyal customers
Another effective Black Friday strategy is to reward your brand’s most loyal customers by offering them exclusive perks and discounts. This approach can help strengthen the loyalty of existing customers, which can also drive sales. For example, you can offer early access to Black Friday deals or special discounts only for your most loyal members. This type of exclusive treatment creates a sense of privilege, incentivizing customers to return and spend more.

According to a study by Bond Brand Loyalty, loyalty program members spend 12-18% more than non-members, especially if they are rewarded with personalized offers and special discounts during events like Black Friday.

Black Friday is also a great opportunity to onboard your loyalty program! You can incentivize program signups by offering an incentive like bonus points to those who decide to sign up on that day.