The charity Sightsavers is dedicated to preventing avoidable blindness and advocating for disability rights. The site balances emotional appeal with informative content, aiming to motivate visitors to contribute to its cause.
What they did right:
Using striking images and graphics helps convey the urgency and importance of your work.
Compelling stories, like Sanjit's, create an emotional connection with the audience.
A user-friendly design makes it easy for visitors to learn about the charity and how to get involved.
What could be improved:
The page contains numerous hyperlinks and chinese malaysia data excessive information, reducing them can help increase conversion rates.
Charity Landing Page Example: Sightsavers
10. UNHCR
The UNHCR Winter Appeal page is designed to garner support for refugees facing harsh winter conditions. It highlights the urgency of the situation and the critical need for donations to provide lifesaving protection, shelter, and warmth.
What they did right:
The use of striking images and a clear design enhance the page's appeal.
Descriptions of how donations help in different regions (Ukraine, Afghanistan, Syria) make the impact tangible.
The expandable FAQ section offers more details.
What could be improved:
While the main section is great, the content below the fold is a long block of text. By simplifying the content and highlighting the CTA, visitors could stay engaged longer.
Adding testimonials, videos, or stories from beneficiaries could further humanize the cause and encourage donations.
Mobile page performance (according to Lighthouse) needs to improve.
Fundraising Landing Page Example: UNHCR
11. UNFPA
The United Nations Population Fund (UNFPA) has created a landing page dedicated to its Mama Kit donation campaign. This campaign focuses on providing essential support to new mothers and their newborns, especially those affected by conflict. The UNFPA page focuses on reproductive health and rights, using statistics and stories to highlight the importance of its mission.
What they did right:
The first section, very minimalist, with a brief but striking headline and an emotional photo, conveys a powerful message.
The FAQ section addresses common questions about donation security, tax deductions, and other administrative issues, building trust among potential donors.
The donation form can accept currencies from different parts of the world.
What could be improved:
It would be helpful to make the CTA in the hero section more prominent, as it currently resembles a social media share button.
The donation form pop-up triggered by the CTA button takes a while to load. It may be faster to scroll down to the form section.
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